How to Change Your Etsy Shop Name

Thinking of giving your Etsy shop a brand-new name? Whether you had a change of heart, are rebranding, or simply want something catchier, changing your Etsy shop name is super doable. Don’t worry—it’s easier than you might think! Let’s walk through it step by step, with a sprinkle of fun and clarity along the way.

Why Would You Change Your Etsy Shop Name?

First things first. Sometimes your original name no longer fits. Maybe it was your gamer tag from high school. Or maybe you opened your shop for vintage jewelry but now you sell handmade candles. Your brand should grow with you!

• Rebranding your business – Time for a new vibe or aesthetic.
• Clarifying your niche – Make your name reflect what you actually sell.
• It’s just not you anymore – And that’s okay!

Bottom line—your shop name should represent you and your products.

Things to Know Before You Make the Switch

Before we dive in, keep these quick facts in mind:

• You can only change your shop name once if your shop is already open to the public.
• If your shop is still in draft mode (not open to buyers yet), you can change the name as many times as you want.
• Your new name must be unique on Etsy. No duplicates allowed.
• Shop names must be between 4 and 20 characters. No spaces or special symbols.

Alrighty, sound good? Let’s get to the fun part—actually changing that name!

Steps to Change Your Etsy Shop Name

Here’s how you can officially give your shop a fresh new face:

1. Log In to Your Etsy Account

   Head over to etsy.com and log into your seller account like you normally would.

2. Go to Your Shop Manager

   Click on “Shop Manager” at the top right—this is your control center for everything Etsy.

3. Find the Settings Section

   In the left-hand menu, scroll down and click on “Settings.” A few options will pop up underneath.

4. Select Info & Appearance

   This panel controls your shop’s public details. Click it like a pro.

5. Click “Change” Next to Your Shop Name

   You’ll see your current shop name at the top. Right next to it? A lovely little “Change” button. Go ahead and click it.

6. Choose Your New Name

   Type in the new name you have in mind. Etsy will instantly tell you if it’s available. Keep trying until you find the perfect one that isn’t taken.

7. Click “Save” and Celebrate

   Once you’ve picked your name, hit “Save”. BAM! You have a new shop name. Maybe do a little happy dance.

Tips for Picking an Awesome Shop Name

Not sure what to call your shop? No problem! Here are a few tips to spark your creativity:

• Keep it Simple – Easy to spell, easy to remember.
• Be Creative – Puns, play-on-words, or made-up names can work wonders.
• Reflect Your Niche – Do you make eco-friendly products? Let that show in your name!
• Say It Out Loud – If it sounds awkward, it might not be the right fit.
• No Tricky Spellings – If you have to explain it every time, it may confuse buyers.

Need some inspiration? Here are fun examples:

• LavenderMoonCrafts
• FizzyFoxArt
• ThreadAndTreasure
• GlowCandleCo

Can People Still Find You?

After you change your name, your old shop name won’t be searchable anymore. But don’t worry—your followers stay the same and existing links to your shop will forward to the new name automatically. Magic!

If you’re worried about confusion, you can post an update or announcement on your shop page. Something like:

“New name, same handmade magic! We’re now GlowCandleCo—thanks for sticking with us!”

It’s a nice way to keep loyal customers in the loop.

When Can’t I Change My Shop Name?

Good question. Etsy only lets you change your shop name once if your shop is open and running. That means if you’ve already gone public, you get one shot. Use it wisely!

If you’ve already changed it once and want to do it again, you’ll need to submit a special request to Etsy’s support team. They’ll review your request, but it’s not guaranteed they’ll approve it. So make sure you’re really happy with your new name before you hit “Save.”

What Happens to My Branding?

Your name is just part of your brand. When you change your shop name, think about everything that shows that name—like your banner, logo, business cards, and social media handles. Keep your look cohesive.

Here are a few branding pieces to update along with your shop name:

• Your Shop Logo
• Header/Banner Image
• About Section
• Packaging Inserts
• Social Media Bio/Handles

The more consistent your brand looks, the more professional and trustworthy it appears to customers.

Final Thoughts

Changing your Etsy shop name doesn’t have to be scary. In fact, it can feel pretty exciting—like a fresh coat of paint for your creative space. Just be thoughtful when you pick a new name, update your branding, and tell your fans about the change.

Remember, your shop name is the front door to your creative world. Make it something that feels 100% you.

Happy renaming!