When you start creating content on your website, you must keep in mind a number of things, like making sure your content is actionable, accurate, and engaging. The most important among them, without a doubt, is Search Engine Optimization (SEO). It helps you improve your website’s visibility and drive traffic to your site.
People want to get to the most relevant information as fast as possible. They know that the first couple of results will most likely give them what they want to find.
A survey conducted by Moz shows that 75% of respondents click on either the first or second result, scan the first page for the most relevant site, or visit multiple results within page one.
More surprisingly, 72% of respondents click exclusively or the majority of the time on the organic results. This means that even if you are at the top among the paid top results, more than two-thirds of the people searching will not click on your ad.
The importance of being among the top results can not be overstated. Most people will not even try to find your page if you are not ranking high on the Search Engine Result Page (SERP). If you are not visible enough you will not get great traffic to your site.
While SEO itself does not cost anything, you will need to spend a lot of your time and energy on it. Most people do not have the required amount of time, so they turn to SEO companies that specialize in making sure these websites are ranking high for their targeted keywords. However, these services can be costly, and not everyone can afford them.
To help you rank high at a lower cost, technological companies are making advancements every day with AI and NLP algorithms. Let’s find out what AI and NLP are and how can it help you!
What is AI?
AI, or Artificial Intelligence, is a branch of computer science focusing on building smart machines capable of performing different tasks that would otherwise require human attention and intelligence.
Computer-based intelligence adjusts through progressive learning calculations and algorithms to allow the data to write the programming. AI discovers regularities and structure in the data with the goal that the algorithm acquires and masters a skill.
You need a large amount of data to develop and improve deep learning models because they learn directly from the data given to them. The more detailed and bigger the amount of data you can find, the better, as the accuracy of predictions done by the program will improve with each piece of new information.
The algorithm can train itself how to play chess, it can also learn what kind of product it should recommend next you are online. And these models modify depending on new data. Backpropagation is a type of AI technique that allows the model to change and adapt. Through additional training and data, when the first answer they come up with isn’t quite right the algorithm will change itself.
AI’s accuracy has already achieved incredible levels through its deep neural networks. For example, all interaction you have with Google Photos, Google Search, and Alexa is based on deep learning. They know what you are looking for based on other people’s previous searches.
Of course, there are always new information and new trends, searches that need to be fed to the algorithm. But as we keep using them and giving them the data needed to learn, they become more accurate day by day.
What is NLP?
Natural Language Processing (NLP) is rapidly advancing to fill the gap between human and machine communications. Programmers are making incredible advancements in this branch of AI technology. This is very much needed as a computer’s language, its machine code, is incomprehensible for most of the population.
If you think about how easy it is to tell Alexa what to add to your shopping list or what music to play, it understands you without a problem. The interaction between you and this device was made possible because of the existence of NLP and other AI technologies like deep learning and machine learning.
With NLP, computers can hear speech or read a text and interpret it, measuring sentiment to determine which parts are essential. Automation of data analysis will be crucial for the future, as unstructured data is generated every day, from social media to medical records.
Human languages are complex and diverse, not to mention there are thousands of languages, and we all express ourselves differently. With each language comes a new set of terms, slang, grammar, different dialects, and syntax rules.
NLP helps resolve ambiguity in our speech and writing, and it adds a useful data structure to make text analytics and speech recognition possible.
With different text analytics and data NLP can recognize, understand, and even create content. This can soon become a huge help for writers, shortening the time needed for content creation significantly. The only thing they would need to do is give keywords and a general set of ideas to the algorithm, then just let the machine do its job.
As to how close we are to this futuristic way of writing, there are already AI algorithms generating and working on content. Let us look at 5 of the best AI-powered content writing tools!
5 Best AI-Powered Content Writing Tools
AI-Writer is available for iPad, iPhone, Android, macOS, and Windows. It is an article generator that creates a text, based on whatever keyword you give. Apart from writing an article from scratch, it also comes with features for re-writing content.
Once it gave you the text it generated, AI-Writer makes sure you can edit the article efficiently. It does this by eliminating any possible distractions found in other text editing applications.
AI-Writer knows and acknowledges that it will not be able to give you the same quality content that you could create. However, it saves you a lot of time by making a solid outline for the text. This will allow you to spend more of your time concentrating on SEO.
It is a great tool for writing or rewriting short text, but it is not able to help those who need longer content.
2. Article Forge
When you give your desired keyword, Article Forge reads articles and learns about the topic given to generate a unique piece that passes plagiarism detectors. Basically, it takes content from all around the web and spins it to produce its own content.
A great feature of Article Forge is that it can automatically add videos, images, and relevant titles to the generated articles depending on what you want. It can also add relevant links to the keywords in the article.
Another great perk of this tool is the possibility of generating content in different languages, you can choose between English, Spanish, German, French, Italian, Portuguese, and Dutch.
However, Article Forge is also only good for generating shorter content, as it allows you to set the article length up to 750 words. The final articles also lack a cohesive progression from intro to body, then to the summary.
But maybe the most annoying part of using Article Forge is that the articles created are often not related to the keyword put in, it jumps to a different topic. This is expected however as it scrapes different articles from the web and creates the content from those without truly understanding what is written.
Articoolo is another AI writing software that helps you with article creation based on the topic you choose. Its working process is rather simple, first, it analyses the keyword given, then it searches among the articles already available online. It collects the information from these texts and rewrites them in a unique way.
A great advantage of Articoolo is that it understands concept. If you give a topic and phrase it like for example “Variety of sketch pens”, the algorithm will understand what is “Sketchpen” and it will write the article based on that.
However, this can also become a disadvantage as it possibly deters the algorithm from concentrating on the whole keyword you gave. It may not even look for “Variety” in the articles it scrapes content from. This can lead to an article that is only vaguely what you wanted.
The maximum length of an article written by Articoolo is 500 words. This can be a problem if you want to have longer articles. Even if you could break up your desired article into different keywords per paragraph and putting them together to create a longer one, the price is based on how many articles you want to create.
Kafkai offers different types of article generation. If you need content fast, it will write it for you with only a focus keyword. But if you wish for something more accurate, you can decide to give it an introduction paragraph that will help with directing the generator in the right direction.
Additionally, you can write your article with an untrained version, which will give you some unique ideas, just like a brainstorming session would.
Using Kafkai is easy, you just have to choose your niche market, then give your keyword or paragraph. After that, the only thing is to press the generate button and wait for your article. Kafkai is good for writing about easy topics. However, it is not a tool for those who want more advanced materials.
QuillBot is a paraphrasing tool, it helps you rewrite sentences, paragraphs or even articles to match different criteria. It can create personalized narratives; you can customize which way you want the article to be written.
It also has a built-in thesaurus to help you find synonyms faster if you need them. When using a paraphrasing bot, you can express yourself clearly and with different words.
Most article rewriting tools offer numerous replacement suggestions for each word. They try and keep the sentence structure, changing only one word. QuillBot is different as it rewrites the whole sentence, making it unique and matching with anyone’s expectations.
While the goal of QuillBot is to be able to have human-level proficiency in paraphrasing, it is not quite there yet. Even the CEO of the company said that it is closer to a full-sentence thesaurus.
Without a doubt, there is still room for improvement for content writing AI. But even if you have your article written by a robot that gets all the information possibly available, is it optimized for search engines?
You have to research the keywords you give the bot yourself, so you can make sure that those are actually what people look for. But even then, you can only use one or two keywords as a base for your generated text. Eventually, you might find yourself having to go through the article making sure your keywords are found in it.
To make sure that your articles are SEO-friendly, there are some useful tools that check and help you correct your content to rank high and satisfy user intent. Let us look at 5 of the best SEO tools!
5 Best SEO Tools
Copywritely makes sure your content is suitable for both individuals and search engines. It identifies issues that need fixing for SEO.
You can rewrite your article and publish it using this software. Copywritely’s SEO checker will give you a detailed analysis and offer suggestions as to where you could place your relevant keywords.
Additionally, the keyword density tool helps you eliminate possible keyword spamming. You also get a readability score, which can help with developing your writing skills.
MarketMuse features different tools that are designed to help you understand what topics or concepts you should focus on. It shows you the best performing content for a keyword and how to compete with it. It identifies the different questions related to your target keyword that should be addressed in your content.
It also provides a number of other recommendations for optimizing your content, like target word count and keyword distribution.
3. Alli AI
Alli AI will do everything you will need for SEO. It will find you different links and index your links for you. It also shows you how to optimize your code and content, monitor and predict the traffic on your site.
It was created by SEO professionals and is aimed at SEO experts. Even though the main goal was to make it as useful as possible for experts, it is great for beginners too as it is an easy to use and intuitive platform.
SurferSEO analyzes 500 different things about the top 10 ranking websites for your keyword. It then compares those with your website. After the comparison, you will get a guide for optimizing your content. The guide is all based on what the top-ranking websites are doing differently than you.
You can also find a Content Editor on SurferSEO where you can write your article and see suggestions. It will show you what you are missing or doing wrong regarding your content. You will get a clear guideline regarding your content structure, words, paragraphs, and other relevant items.
5. Semrush Writing Assistant
Semrush is a well-known website for recommendations on SEO, content marketing and advertising. Its writing assistant also lives up to the quality of the brand. The assistant is an extension that provides instant recommendations as you write your content.
It is also based on the best-performing articles for a given keyword. Content creators can check if their text meets different requirements of SEO. It checks the general quality of your article based on readability, tone of voice, linking, target keywords, length and plagiarism.
There are a lot of things that can help your website rank higher on the SERP. You can try to get more backlinks, optimize content for the right keywords, improve website speed, or overall optimize your site.
It will take time to get your website onto the first page. It will take even more to become one of the first results for any keyword. But sometimes Google changes its ways of ranking, it not so long ago changed from its old algorithm of matching searches with keywords to a new one.
The newer version, Bidirectional Encoder Representations from Transformers, or better known as the BERT algorithm, is able to understand the difference a preposition like “to” makes. This gives users better, more specific results.
However, for content creators, it means that they might have to incorporate more long-tail keywords in their content. It can be hard to place a longer keyword multiple times into your content. But that is why the AI tools come in handy for anyone wanting to make sure they have SEO-friendly content.
You might not hear from new ways of how ranking on Google changes, but these tools do. They will help you create the best article possible. If you have the means and need, you should definitely use one of the AI content writing and SEO tools!