The amount of video footage that people watch has doubled since 2018. That’s a lot of footage! Video is a powerful tool for creatives and marketing professionals to grab public attention.
You may be thinking about how you can use video to your advantage. But, you may be confused about some of the misunderstandings surrounding video editing. Luckily, we can help!
Let’s go through the top video editing myths you need to know.
Video Takes a Long Time
You may be under the impression that videos take a long time to edit and produce. That may be true when you’re first starting out, but experienced editors can cut videos in no time at all.
It’s also not as hard as you think to edit a video. Various graphics and effects can be added using premade templates, so it’s just a matter of pressing a few buttons.
But, you’ll probably want to hire a professional editor if you’re not skilled yourself. They’ll have a better idea of what your needs are, and they’ll be able to make recommendations to improve your video based on what you’re trying to achieve.
Editing Video Is Expensive
While video production itself can get pricey if you get too fancy, video editing is much cheaper. You only need to pay for the video editing software.
If you’re just getting started, you don’t need anything fancy. You can use an online video editor like Adobe to get used to the video editing process.
If you’re using video for advertising purposes, the return on investment you get from producing videos will make up for your costs, as long as you execute your video content correctly.
You Can Fix Anything
You may have heard the common adage, “we can fix it in post-production”. While many issues can be fixed during the post-production process, that’s not true of everything.
Fixing things in post-production can be time-consuming, depending on what it is. It’s preferable to prevent major problems while you shoot, rather than putting it all on the editor.
Videos Can Only Be Used Once
Some people believe that video content is one and done, but that’s a false narrative. You can reformat your videos to work across platforms for maximum reach. You can use some of your footage in different projects.
You can create short-form videos and long-form videos out of the same footage, based on what you plan to use the videos for. Both types of videos have pros and cons — the idea that audiences only like to watch short videos is yet another video editing myth!
Watch Out for These Video Editing Myths Today
Now that you’re aware of these video editing myths, you’ll be able to create stronger and more appropriate content for all your needs.
Do you need more production advice? Look at some of our other posts for all the help you need.
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