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Seven Digital Marketing Strategies to Boost Lead Generation


Lead generation strategy is extremely important for growing your business. It implies engaging people that would be interested in your product to convert them into leads.

It can be difficult to settle on a specific strategy to achieve this goal. Here are the seven best ways you can stimulate the generation of leads:

1. Social Media Marketing

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Today, social media provides a huge platform with many ways of advertising your brand and reaching your targeted audience. You may want to focus a lot of your attention on it because it can provide you with many potential customers.

Some help from specific influencers can also provide plenty of support for your marketing purposes. So, use those paid advertisements on social media, opt for some help from influencers with a following that could provide leads, or take good care of your account to connect with your audience.

Whichever way you choose, social media is proven to be one of the most effective forms of marketing in this day and age.

2. Content Marketing

Content marketing includes long articles, guides, videos, blogs, etc. This provides you with a more online presence and can help you engage with many solid leads. It can also be a great strategy to boost the generation of your leads.

Your content should be comprehensive, helpful, and specific to what your targeted audience is looking for. Make sure your content is relevant and that you keep posting it regularly. If your content is interesting enough, visitors spend more time on your site, which leads to a higher chance of them checking out the rest of your site.

3. E-mail Marketing

Using e-mail for the promotion of your brand is an age-old method. It still works, which is why it continues to be implemented. However, you need to customize your message to stand out among other generic e-mail promotions. In addition, you need to get creative with your e-mail marketing campaigns, which is why you should convert e-mail to SMS. This way, you can send an e-mail and have it received as a text message, ensuring that your message will be read, since SMS messaging has open rates of 98%.

If you set up an e-mail subscription list, you can provide your potential or existing customers with information about new products and sales, along with relevant and helpful content.

4. Referral Rewards System

A referral rewards system may bring a lot of prospective customers. It’s common knowledge that referrals are one of the methods that have the most potential to bring in loyal customers.

That’s because customers think highly of direct recommendations of people they know, unlike quite a few customers being somewhat skeptical towards random advertisements.

5. FAQs and Live Chats

Putting a frequently asked questions thread on your website is extremely helpful for your already existing customers. Still, it’s also great for potential customers to learn more about your products or services.

On the other hand, a live chat can increase engagement with your prospective leads. Having all of that information and support at their service will be extremely helpful and will also establish some trust between your business and your clients.

6. Offer Discounts, Coupons, or Free Trials

Offering various promotional deals such as discounts and coupons can always bring you more leads than if you were offering the same for the full price. If they are already interested in your product, there is a good chance your potential customers won’t turn away a good deal.

The same goes for free trials. If they were not sure about buying your product, then a free trial is what they need to reassure them that your product is exactly what they need.

7. Search Engine Optimization

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SEO is one of the surest ways to reach your desired level of leads. A good optimization makes it way easier to find your website and thus, reach a wider audience to generate your leads more efficiently.

Many people don’t even go past the first page of search engine results, so to have your site on the top means a lot for your overall online visibility. In short, you have to choose the right keywords and phrases and raise your site’s credibility and trustworthiness as much as you can. You can use various tools and plugins to help you with search engine optimization.

It’s also advisable to make your site’s design attractive but straightforward and intuitive so visitors don’t get lost while browsing it. Finally, ensure that your site’s loading time is up to standard since that can drive customers away faster than anything else.


Hopefully, this list helped you opt for a specific marketing strategy. You can always go for multiple strategies, or perhaps all at once.

If you follow these tips and tricks, you’re sure to get those numbers of leads up.

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