10 Most Popular Search Engine Optimisation Tools Of 2020

Search Engine Optimization, or SEO, is not rocket science, but it requires dedication, time, and a certain amount of technical skills for the right strategy. The simplest way to explain SEO is that it is a set of practices and strategies that make website content visible to search engines. In other words, internet search engines such as Google, Bing, and Yahoo regularly scan web content for relevant information or updates. And websites become and stay relevant by using the words and phrases people are looking for. But careful, search engines must also understand the content. Just punching in keywords won’t do.

 

What are the main benefits of SEO optimization?

The most important advantage of Search Engine Optimization is the saved funds on advertising. Basically, there are two ways to display your website in a search engine. The first is Search Engine Marketing or SEM with is paid advertising. And the most commonly known strategy for SEM is the so-called PPC advertising. With this option, you simply pay to be included in the search results and you pay for each click on a website link.

 

 

But the problems occur when the ad is not set up correctly. For example, you sell phones and you choose “phone” as your keyword, your ad can also appear for irrelevant searches. So, if your ad campaign is set up incorrectly, it may also appear for ‘how to fix a phone’. As a result, you spend your budget on ads without getting any tangible results.

The second way to get to the top of the Search Engine Result Page is through Search Engine Optimization. And while SEO is hard, constant work, it usually requires no funds whatsoever. Of course, you can still invest in an SEO developer or an SEO expert. But most SEO practices are easy enough for anyone to learn and implement. So, especially if you run a small business, you won’t need to invest a dime.

The secret of SEO consists of conducting thorough keyword analysis, create in-depth content, build good links, and make sure you apply the basics of technical SEO – ALT attributes, heading hierarchy, etc.

 

What Are The Best SEO Tools Today?

The main point is that nowadays, it is no longer enough to just have a website. The competition is fierce and there are many similar sites like yours. Therefore, you need to be a few steps ahead. Here comes SEO.

If search engines do not find your content relevant or reliable, then they will not display it. This deprives you of traffic and implicitly potential customers.

However, it can be difficult to improve the SEO of your website on your own. But don’t worry there are plenty of SEO tools out there to help. And, we made a list of the 10 most popular SEO tools of 2020.

Let’s take a look!

 

1. Ahrefs SEO

Ahrefs entered the market in 2011 and is a multinational team with roots in Ukraine and its headquartered in Singapore. This SEO tool divides its services into four packages – Lite, Standard, Advanced, Agency.

Each pricing package caters to different needs and comes with different options. But, if the highest tariff is not enough, there is the possibility of a personal agreement and package improvements. Either way, Ahrefs is suitable for individuals, agencies, and project owners. For those who need to learn more or educate in marketing and SEO, Ahrefs has its own academy and blog.

 

 

Multiple users can cooperate in one tariff, depending on the amount of the tariff – up to five in the highest. And to simplify the work, Ahrefs has created tutorials for SEO tools. However, the Ahrefs account cannot be linked to Google Analytics and the number of projects is limited – a maximum of 100 can be tracked. 

 

 

The price depends on which package and billing period you choose. If you pay once a year, you have two months of free use (you pay for 10 months). But the monthly price of the most affordable package is 99$, and the most expensive one costs 999$ per month. Also, Ahrefs can’t be tried for free, but you can take advantage of a one-week trial period for 7$. 

 

2. Marketing Miner 

Marketing Miner is a Czech SEO tool that has been operating on the market since 2015. The tool divides its services into four packages – Minee, Miner, Digger, and Machine. The more advanced the package, the more features are included and the larger clients it serves. However, Marketing Miner is suitable for agencies, as well as individuals, and project/e-shop owners.

Marketing Miner is a tool that obtains input important for marketing decisions such as inputs like phrases, domain, URL, product name. For this, Marketing Miner has more than 40 miners, and each of them carries its own function, eg. check status codes. For those who are unfamiliar with this SEO tool, there is an academy available. The academy is a knowledge database with blogs, webinars, tutorials, and procedures.

 

 

Although Marketing Miner does not offer the possibility of cooperation between several people in one tariff, you can connect it with Google Analytics – specifically by connecting accounts. The maximum number of projects you can measure is 20. And if you don’t know how to work with this SEO tool, you can use the tutorials and tutorials created by Marketing Miner.

 

 

The price of Marketing Miner depends on the subscription you choose. Prices start at 29$ at a Miner plan, which is the cheapest option on Marketing Miner. In contrast, the most expensive package costs 99$ per month, but there is an option to customize your desired plan starting at 13$ a month. Moreover, the SEO tool can be used for free, but it is very limited. 

 

3. SEMrush

SEMrush is an SEO tool that has been operating on the market for more than nine years. It has seven branches worldwide and divides its services into four types of subscriptions – Pro, Guru, Business, and Enterprise. The higher the tariff, the more options, but the Enterprise tariff you can customize according to your own needs.

SEMrush is suitable for individuals, agencies, and project/e-shop owners and comes with an educational academy, a section with webinars, and a blog where useful articles on SEO are useful.

 

 

SEMrush offers the possibility of several users on one package, for an additional fee. And you can also link SEMrush with Google Analytics. Additionally, with this SEO tool, you can measure and monitor up to 200 websites. In case you don’t know how to use the SEMrush SEO tool, they have created a tutorial with all the basics.

 

 

The price for SEMrush’s packages depends on the invoicing period. If you pay annually, the total price will be lower than with a monthly payment, and the most affordable tariff costs 99.95$ per month. If you are a business, the ideal plan is at 399.95$ a month. But, the disadvantage of SEMrush is that there is not a trial period. 

 

4. Majestic 

Majestic is one of the most comprehensive tools for SEO and SEM, but some SEO experts question the methodology for obtaining link information. Majestic generally reports a much larger number of URLs per query than other tools – boasting the largest database – many of which are either duplicate or not relevant.

Regardless, the tool is relatively simple and intuitive, so you can handle it even if you are a beginner, but the data will need to be thoroughly filtered.

 

 

However, Majestic also has many great advantages over others. Among other things, their index is updated several times a day, so that the data obtained are the latest and most up-to-date.

 

 

The packages price depends highly on the period as in the cases mentioned above. If you want to choose the Lite plan, which is ideal for light users and domainers, it costs 49.99$ per 1 user, per month. The pro plan is recommended for professionals at pricing of 99.99$/user/month. and the full API is 399.99 $ including all necessities for developers and data-hungry agencies but this is also limited, supporting only 5 users.

 

5. Screaming Frog SEO Spider

Screaming Frog SEO Spider from the UK is considered to be one of the best online tools for web analytics – from both a technical and content point of view – for the so-called on-page SEO. It practically copies the function of search engine indexing robots and points out errors, or offers options for improving your website.

 

 

This tool is very complex but if you learn to work with it, it will save you a lot of time and money invested in other forms of advertising. So if you have a larger e-shop with a large number and frequent product changes, it pays to invest in a paid version. The good news is that the paid version is unlimited and the license costs 192$ a year. The even better news is that there is a free version but only searches 500 URLs.

 

 

6. Ubersuggest – Neil Patel 

Ubersuggest is a free keyword research tool owned by blogger and entrepreneur, Neil Patel. The story behind Ubersuggest is that Neil Patel wanted to drive more traffic to his website. But he found existing tools either expensive or not so great. So, what he did was buy Ubersuggest and make it available to everyone for free. He then integrated it into his website, which eventually successfully generated more traffic.

 

 

Ubersuggest is much faster than other such research tools and allows you to download a list of keywords with just one click. It’s a quick, easy, and reliable way to get the best keywords for your articles. The tool also allows you to copy and paste your keywords to the extent that you can easily filter them.

 

 

However, while until recently Ubersuggest was a 100% free service, that has changed now. It still comes with a free version that offers a limited amount of data. But to get full functionality you need to pay 34$ per month as an individual, a still very advantageous price for the number of features offered. For organizations, Ubersuggest has a business plan at 57$ and an enterprise plan 116$. 

 

7. Google Search Console 

Google Search Console is a free analytics tool from Google that shows how it perceives a particular website and detects possible errors that prevent indexing, better search traffic, etc.

 

 

The website owner can thus obtain information on Google searches or how Google analyzes every single page. Originally, this service was called Webmaster tools, but in May 2015, the name was changed.

 

 

The Google Search console has 4 main sections in which you view a variety of information. First, Search Appearance allows you to learn how pages appear in search results and how to improve them. In the Search Traffic, you will find statistics related to both positions in results or traffic sources, as well as link building. The Google Index indicates which of your pages have indexed and which have not. And lastly, Crawling shows an overview of the Google crawl on the website – the number of pages visited per day, errors found, and more.

 

8. Answer the Public 

This popular tool will help you find the right keywords. The uniqueness is that Answer the Public displays results that people ask on forums, blogs, social networks, not just search engines. The tool can be used to search for keywords in several languages, including Danish. 

 

 

Although the free version is quite extensive and handy, you can choose to upgrade to Answer The Public Pro for a monthly price of 99$ or an annual price of 989$ (79$/month). The paid version will give you additional benefits, such as the ability to filter results based on language, location, and unwanted words.

 

 

If you opt for the free version, the biggest downside you’ll encounter is that the “Related” search category provides less than 20 results – but everything else works flawlessly.

 

9. Google Trends

Tracking search trends will also help you improve your site’s content. Google has caught up in this area as well. With Google Trends, you can view the most popular topics or terms, and customize the content of your page. It can also serve as inspiration for you to create new content.

 

 

Once you’ve mastered your keyword analysis, it’s time for the data. In fact, you should become best, inseparable friends with data when optimizing your site. So, along with collecting a huge amount of information over the Internet, write keywords and ideas down and then evaluate them regularly. This way, you will be able to prepare an optimization strategy that fits your site perfectly.

 

 

And, it does not end just there, you will also be informed about data changes in time and will be able to react to them promptly if necessary. Stay informed, stay, stay on top!

 

10. Serpstat

Serpstat, which was inaugurated in 2013, is a very popular SEO tool that has gained almost 100,000 registered users in approximately 5 years. There is no doubt why it is so popular – you get all the SEO and PPC research tools in one place. This powerful SEO platform includes competitor analysis, keyword research, tracking order, back analysis, advertising analysis, and more.

 

 

Serpstat provides you with a website analysis tool for a quick overview of the performance of a domain that may be yours or your competitor. This feature describes key information such as organic keywords, monthly visits, ad keywords, and more. along with various graphical information.

The SEO section contains a set of useful features. It can easily pull out competing keywords. At almost no time this tool displays all of your competitors’ keywords, along with search engine position, search volume, CPC and PPC, and more. In the sidebar, the “competitors” feature displays all potential opponents, and the tool extracts keywords by clicking on any domain – the easy way.

 

 

This SEO tool has various pricing options and includes also a “Fremium” choice. The free tariff allows you to research keywords, analyze competitors, and more. If you search for a more advanced version, you can choose to be billed monthly or yearly, according to your needs. 

The pricing per month starts with the Lite version at 69$ and ends with the enterprise model for 499$. While the annual subscription for Lite is 55$/month, followed by 399$/month for more advanced packages. However, you can save lots of money by choosing the annual subscription, but at the end of the day, it is up to your personal preferences. 

 

Bonus – Wiredelta Website Analysis tool 

As we are bringing you the latest trends in SEO tools in this article, let us introduce you to the newest addition to SEO tools, the Wiredelta Analysis tool. The greatest advantages regarding the tool itself lay within its research and analytical options, which are completely free.

 

 

Wiredelta’s tool has been launched in October 2020 and it should be on your list to try it as soon as possible. And its main features consist of the following:

• Unlimited analysis
• In-depth reviews
• Downloadable results
• Competitive analysis 

However, while the report is free, parts of the analysis are locked. But not to worry, the full analysis can be unlocked by requesting to have it sent to you via email. Therefore if you are aiming for gathering data, you can easily store it and come back to it later. Additionally, the tool provides information based on various categories within SEO, Usability, Mobile, Technologies, Visitors, and Performance. 

We all know for now that with growing SEO, the share of sales on the Internet and the number of competitors who are trying to gain a share of the market are increasing as well. In other words, with the ever-increasing competition on the Internet, the importance of online marketing is paramount i.e. the promotion of a company online in order to address the customer before the competition does so. The Wiredelta Website Analysis tool helps fill the gaps in your understanding of your performance or SEO low point and provides suggestions on how to better within each area. 

Moreover, Wiredelta knows how important it is to keep its users informed and connected. So, the app comes with a live chat option powered by Wiredelta’s team of professionals in Copenhagen. So, between working hours, you can reach out to them with any questions you have regarding the report or the tool, and they will reply within minutes. And if you missed them, you can leave your email and your question, and they will get back to you as soon as possible.

 

Conclusion

SEO tools certainly offer an easy way to improve the content and your user experience, and thus sales. And, as seen in today’s article, there are many tools on the market with various specialities. That’s why we make a list of the 10 most popular SEO tools of 2020, to find the one you’re looking for. each of these tools has a rich database, yet differ in price, functionality, and usability.

Free keyword research tools are ideal for startups, or anyone just starting with the world of SEO. However, if your SEO knowledge is more advanced or your company is growing rapidly, it may be helpful to consider a paid tool. 

Why? 

Because free keyword tools tend to offer a large number of results that take time to filter through – and time equals money. In addition, paid keyword tools streamline their results from vast amounts of data in line with low-competition keywords that will be better targeted. 

So, which one will you go for?